On April 16th1964, Ford previewed the car to an estimated 29 million television viewers with ads that ran at precisely 9:30 pm on all three major networks, ABC, NBC and CBS On April 17th 1964, 2600 newspapers across the country ran full-page announcement ads, as well as lengthy feature articles. A flood of print and television advertising also followed, featuring ads of how fictional wallflowers were transformed into swingers once they owned a Ford Mustang. That same week, Lee Iacocca and the Mustang were also featured simultaneously on the covers of both Time and Newsweek.The stage was now set for what would be one of the boldest and most exciting new car introductions ever conceived.
Automotive legend has it that other names considered for the first Mustang included the Cougar, Thunderbird II, T-Bird II, Torino, Turino and T-5. Ford executives agreed that the name Mustang was a perfect fit for the low slung, dramatically styled vehicle, but they objected to an image of a World War II fighter plane as the logo.
In late March and early April 1964, Life, Look, Business Week, Esquire, Sports Illustrated and The Wall Street Journal, as well as every buff book and car magazine, included feature stories about the all-new Mustang.
For 2010, Ford unveiled a redesigned Mustang prior to the Los Angeles International Auto Show. The 2010 Mustang remains on the D2C platform and mostly retains the previous-years drive train options. The Mustang received a thoroughly revised exterior, with only the roof panel being retained, that is sculpted for a leaner, more muscular appearance and better aerodynamic performance. There were 10 models available for the 2010 Mustang. For 2011, Ford revised all the current model engines. The engines feature advanced technologies such as Ti-VCT (twin independent variable cam timing). The Shelby GT500s 5.4L block is now made out of aluminum, instead of iron as in previous years, and is rated at 550 hp and 510 lb•ft of torque. Due to being made of aluminum instead of iron, the new block is 102 lb lighter than the old one, which helps to improve fuel economy, acceleration, handling, and steering precision. All models are available with either a six-speed automatic or manual transmission.
Ford Motor Company has sold well over 10 million Mustangs in the past 46 years and created 100 million more memories of youthful indulgence, magical first dates and unforgettable Friday night cruises. Now, as the fifth-generation 2011 Mustang rolls off the assembly line and into Ford dealership showrooms across the country, many who have experienced and reveled in the Mustang mystique think back to how it all started.
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