Iacocca joined the Ford organization in 1946. Although trained as an engineer, he soon realized his personal passion and future was in sales. Iacocca spent years as a field manager helping dealers promote and sell some of Fords most undesirable products.
In late March and early April 1964, Life, Look, Business Week, Esquire, Sports Illustrated and The Wall Street Journal, as well as every buff book and car magazine, included feature stories about the all-new Mustang.
Iacocca had long thought that putting a back seat in a sports car would be a great idea. He reasoned that a well-styled, fun-to-drive compact car would appeal to Americas growing number of Baby Boomers.
Although purists argue that the Plymouth Barracuda beat the Ford Mustang to market by a full two weeks, American car buyers had never seen or experienced anything like the marketing and advertising blitz Ford created to launch the 1964 ½ Mustang.
Automotive legend has it that other names considered for the first Mustang included the Cougar, Thunderbird II, T-Bird II, Torino, Turino and T-5. Ford executives agreed that the name Mustang was a perfect fit for the low slung, dramatically styled vehicle, but they objected to an image of a World War II fighter plane as the logo.
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