Ford Motor Company has sold well over 10 million Mustangs in the past 46 years and created 100 million more memories of youthful indulgence, magical first dates and unforgettable Friday night cruises. Now, as the fifth-generation 2011 Mustang rolls off the assembly line and into Ford dealership showrooms across the country, many who have experienced and reveled in the Mustang mystique think back to how it all started.
In late March and early April 1964, Life, Look, Business Week, Esquire, Sports Illustrated and The Wall Street Journal, as well as every buff book and car magazine, included feature stories about the all-new Mustang.
After months of debate, it was decided that the image of the galloping horse best represented the free spirit of the car and its intended buyers. To further drive home the message, the galloping horse on the Mustang logo is shown running the opposite way that trained racehorses run around a track.
On April 16th1964, Ford previewed the car to an estimated 29 million television viewers with ads that ran at precisely 9:30 pm on all three major networks, ABC, NBC and CBS On April 17th 1964, 2600 newspapers across the country ran full-page announcement ads, as well as lengthy feature articles. A flood of print and television advertising also followed, featuring ads of how fictional wallflowers were transformed into swingers once they owned a Ford Mustang. That same week, Lee Iacocca and the Mustang were also featured simultaneously on the covers of both Time and Newsweek.The stage was now set for what would be one of the boldest and most exciting new car introductions ever conceived.
Iacocca joined the Ford organization in 1946. Although trained as an engineer, he soon realized his personal passion and future was in sales. Iacocca spent years as a field manager helping dealers promote and sell some of Fords most undesirable products.
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