But, the embargo didnt prevent them from filling pages and pages of their publications with speculation about how the new Mustang would be equipped or what it might look like. It was all part of the auto makers plan to build buyer anticipation and excitement to a feverish pitch during the three months prior the Mustangs launch.
After countless re-designs, the 1964 ½ Mustang emerged. The chassis, suspension and drive train components were taken from the Ford Falcon, but the finished vehicle featured a long sweeping hood, full-wheel cutouts, a functional rear seat and high-mounted grill with a free-spirited Mustang as its centerpiece. Multiple extra-cost options gave the buyer an opportunity to customize their Mustang and also generate generous extra profits for Ford.
Production of the Mustang began in Dearborn, Michigan on March 9, 1964 and the car was introduced to the public on April 17, 1964 at the New York Worlds Fair. It is Fords third oldest nameplate currently in production. Original sales forecasts projected less than 100,000 units for the first year. This mark was surpassed in three months from rollout. Another 318,000 would be sold during the model year (a record), and in its first eighteen months, more than one million Mustangs were built.
After months of debate, it was decided that the image of the galloping horse best represented the free spirit of the car and its intended buyers. To further drive home the message, the galloping horse on the Mustang logo is shown running the opposite way that trained racehorses run around a track.
Iacocca had long thought that putting a back seat in a sports car would be a great idea. He reasoned that a well-styled, fun-to-drive compact car would appeal to Americas growing number of Baby Boomers.
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