Production of the Mustang began in Dearborn, Michigan on March 9, 1964 and the car was introduced to the public on April 17, 1964 at the New York Worlds Fair. It is Fords third oldest nameplate currently in production. Original sales forecasts projected less than 100,000 units for the first year. This mark was surpassed in three months from rollout. Another 318,000 would be sold during the model year (a record), and in its first eighteen months, more than one million Mustangs were built.
Iacocca, however, wanted a more practical vehicle, one that would be cheap to produce and generate volume sales. Based on his time in the field as a Ford district manager, he knew its ultimate success would depend on three things: great styling, strong performance and a low price.
After months of debate, it was decided that the image of the galloping horse best represented the free spirit of the car and its intended buyers. To further drive home the message, the galloping horse on the Mustang logo is shown running the opposite way that trained racehorses run around a track.
For 2010, Ford unveiled a redesigned Mustang prior to the Los Angeles International Auto Show. The 2010 Mustang remains on the D2C platform and mostly retains the previous-years drive train options. The Mustang received a thoroughly revised exterior, with only the roof panel being retained, that is sculpted for a leaner, more muscular appearance and better aerodynamic performance. There were 10 models available for the 2010 Mustang. For 2011, Ford revised all the current model engines. The engines feature advanced technologies such as Ti-VCT (twin independent variable cam timing). The Shelby GT500s 5.4L block is now made out of aluminum, instead of iron as in previous years, and is rated at 550 hp and 510 lb•ft of torque. Due to being made of aluminum instead of iron, the new block is 102 lb lighter than the old one, which helps to improve fuel economy, acceleration, handling, and steering precision. All models are available with either a six-speed automatic or manual transmission.
Ford actually previewed the showroom model Mustang to a continuous flow of automotive reporters and buff book writers beginning in January 1964. Product information and photos provided by Ford were put under an embargo, meaning reporters agreed not to reveal full details until the official public introduction.
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