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Iacocca had long thought that putting a back seat in a sports car would be a great idea. He reasoned that a well-styled, fun-to-drive compact car would appeal to Americas growing number of Baby Boomers.
Ford actually previewed the showroom model Mustang to a continuous flow of automotive reporters and buff book writers beginning in January 1964. Product information and photos provided by Ford were put under an embargo, meaning reporters agreed not to reveal full details until the official public introduction.
Ford also leaked information to some major publications. In early March, the Detroit Free Press received an anonymous tip that Walter Buhl Ford II, nephew of chairman Henry Ford II, was seen driving a prototype Mustang convertible to a luncheon in downtown Detroit. Photos soon appeared in the newspaper, as well as in Time and Newsweek.
In late March and early April 1964, Life, Look, Business Week, Esquire, Sports Illustrated and The Wall Street Journal, as well as every buff book and car magazine, included feature stories about the all-new Mustang.
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